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Hi,

My name is Axel. I'm an Art based Executive Creative Director originally from Paris, France.  

I took off my career as an illustrator of children’s books but soon after started to move around the globe.

I've been working with brands across 3 continents for over 15 years.
From Paris to Beijing to Hong Kong to New York to Shanghai to Singapore.From P&G to Pernod Ricard to Ford to Unilever to Heineken and more.

My work has been recognised in most local and international festivals, including Golds at Cannes Lions, One Show, DA&D, Clios, LIA, Spikes, Effies and hopefully more soon!

Check some of my personal work here.
And please drop me a line at:

axelgrimald@googlemail.com

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Experience:

PUBLICIS ONE TOUCH HAMBURG
+ Global Creative lead on the Nivea Brand + Build a team of 40+ creatives globally +

PUBLICIS WORLDWIDE SINGAPORE
+ In charge of Groupe’s Agencies international clients + Build a team of 20+ creatives + Global creative lead on P&G SKII brand Publicis side + Regional Lead on P&G Olay brand + Regional lead on Heineken + Global festive campaign for Heineken + Launch of Heineken Silver in Vietnam +

OGILVY & MATHER SINGAPORE
+ Global repositioning for Pond’s, Unilever’s leading beauty brand + Worked across multiple markets in asian region + Won 100+ international and local awards +

JWT/GTB SHANGHAI
+ Helped build Ford brand in Asia Pacific + Worked across multiple markets and teams in China, Thailand, Australia, South Africa + Global launch of Ford Ecosport + Regional launch of Ford Kuga, Fiesta, Focus and Ranger + Won an Effie +

TBWA SHANGHAI
+ Multiple China launches and creative lead on Wrigley, Adidas, some Mc Donald’s and Pernod Ricard + China launch of Absolut Vodka + First ever Absolut Vodka Limited Edition bottle + 

SAATCHI & SAATCHIX NEW YORK
+ Shopper marketing and digital for Walmart and P&G across the US and latin market + Lead a team of 10 creatives +

SAATCHI & SAATCHI HONG KONG
+ Helped build teams in HKG, Beijing, Shanghai and Guangzhou + Lead creative for Pampers, Crest and Ariel + 

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Recognition:

3X Cannes Gold Lions

3X Cannes Silver Lions

16X Cannes Shortlists

2X DA&D Graphite Pencils

4X DA&D Wood Pencils

2X One Show Gold Pencils

3X One Show Silver Pencils

1X One Show Bronze Pencil

1X CLIO Gold

3X CLIO Silver

1X CLIO Bronze

2X CLIO Shortlists

5X Gold LIA

3X Silver LIA

1X Bronze LIA

2X First Prize New York Festival

3X Second Prize New York Festival

1X Finalist New York Festival

9X Finalist New York Festival Health

1X Silver ADC Global Awards

2X Bronze ADC Global Awards

2X Merit ADC Global Awards

1X Gold Eurobest

1X Silver Eurobest

1X Bronze EPICA award

2X Spikes Asia Gold

2X Spikes Asia Silver

1X Spikes Asia Bronze

2X Bronze Club des DA

1X Bronze ADC Europe

1X Gold ADC Germany

1X Bronze ADC Germany

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Contact:

axelgrimald@googlemail.com